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 Associate Professor Izabela Kowalik, PhD

 
Contact: 

e-mail: izabela.kowalik@sgh.waw.pl

address: Warsaw School of Economics
Madalinskiego str. 6/8, room 10, 02-513 Warsaw
(building M, ground floor)
phone: 22 564 86 84


Research interests: 
​International entrepreneurship
International marketing
Public sector marketing      
                                                                  ​                                                                                                    
            

Selected publications in English:                                  
  • Kowalik I., Danik L., Sikora T. (2017), Entrepreneurial orientation elements in the Polish international new ventures, “Baltic Journal of Management”, vol.12, no.2, pp.1-20.
  • Danik L., Duliniec E., Kowalik I. (2016), The Polish born global firms: founding processes and motives of early internationalization, "Transformations in Business and Economics”, vol. 15, no.2, pp.111-130.
  • Danik L., Kowalik I., Kral P. (2016), A comparative analysis of Polish and Czech International New Ventures, “Central European Business Review”, vol. 5, pp. 57-73.
  • Danik, L., Kowalik, I. (2015), Success Factors and Development Barriers Perceived by the Polish Born Global Companies. Empirical Study Results, “Journal of East European Management Studies”, vol. 20, no.3, pp. 360-390.
  • Danik L., Kowalik I. (2013), The studies on born global companies - a review of research methods, “Journal of Economics and Management”, vol. 13, pp. 9-26.
  • Kowalik I., Baranowska-Prokop E. (2013), Determinanty powstawania i motywy ekspansji polskich przedsiębiorstw wcześnie umiędzynarodowionych, „Gospodarka Narodowa”, no. 4, pp. 41-64.
  • Kowalik I. (2012), The Influence of Trade Fairs on a Host City Brand, “Public Policy and Administration” (Viešoji Politika ir Administravimas), no. 11(4), pp. 629-640.
  • Kowalik I. (2011), Market orientation and its antecedents in the Polish local governments, „International Journal of Public Sector Management”, vol. 24 no. 1, pp. 57-79.
  • Kowalik I., (2011), International Orientation of the Regional Governments in Poland, “Advances in Global Management Development”, vol. XX, ed. E. Kaynak, T. Harcar, IMDA Press, Hummelstown, pp. 124-131.

Centrally funded research projects:
  • Koncepcja marketingu przedsiębiorców a wczesna internacjonalizacja MSP. Uwarunkowania, elementy i skutki (The entrepreneurial marketing concept and accelerated internationalization of new ventures. Antecedents, elements and outcomes, head of team project, funded in 2016-2019 by the National Science Centre, Poland, no. 2015/19/B/HS4/01728),
  • Orientacja marketingowa samorządów terytorialnych a perspektywy rozwoju marketingu usług publicznych w Polsce (Market orientation of the local governments and the perspectives of public services marketing development in Poland, individual research project funded in 2007-2010, no. N N115 3963 33).
  • Zmiany modelu biznesu polskich przedsiębiorstw w warunkach akcesji Polski do Unii Europejskiej (Changes in business models of the Polish enterprises during Poland’s accession to the EU, member of the team project directed by prof. T. Gołębiowski in 2005-2007, no. 1HZ2D03729).