|
Project financed by National Science Centre, Poland, no. 2015/19/B/HS4/01728
The project aims at exploring the entrepreneurial marketing concept within the sphere of international entrepreneurship. The knowledge from the field of international marketing and entrepreneurship will be broadened thanks to the analysis of the entrepreneurial marketing concept and development of a model of its antecedents, characteristics and outcomes.
The empirical research, conducted in 2017-2018, is aimed at exploring the application of entrepreneurial marketing concept by the international new ventures originating in three European countries. In this part of studies, individual interviews with INVs’ representatives will be conducted, with the main aim of operationalizing the entrepreneurial marketing concept and exploring the application of EM tools. Moreover, quantitative research of the Polish SMEs will be carried out, to confirm the relationships described in the conceptual model.
Our publications from the scientific project/Nasze publikacje z projektu badawczego:
- Sikora, T., Baranowska-Prokop, E., 2018, Internationalization Indices and Success Perception of Polish Born Globals, in: Advances in Time Series Data Methods in Applied Economic Research. International Conference on Applied Economics (ICOAE), N. Tsounis, A. Vlachvei (Eds.), Springer, 147-157.
- Danik, L., Kowalska, K., 2018, Promotion tools applied by Polish INVs on foreign markets, International Journal of Economic Behavior, 8, 101-115.
- Kowalik, I., Danik, L.,2018, Marketing activity of international new ventures– application of the EMICO framework, Journal of Business & IndustrialMarketing, DOI: 10.1108/JBIM-02-2018-0079.
- Kowalik I., Danik L., Francioni, B., 2018, Entrepreneurial Marketing
of International New Ventures: Application of Sales and Promotion Tools,
European Marketing Academy (EMAC) 2018 Conference proceedings, ISBN 978-1-5272-1911-3
- Kowalik I., 2017, Customer Orientation in the International New Ventures from Poland – Empirical Study Results, in: Globalne i regionane wyzwania przedsiębiorczości, A. Rogut, K. Wach (Eds.),163-176
- Duliniec E., 2017, Efektuacja, marketing przedsiębiorców i wczesna internacjonalizacja przedsiębiorstw, Marketing i Rynek, 9, 83-89
- Kowalik I., 2016, The entrepreneurial marketing orientation of International New Ventures: conceptual model and research framework, Marketing i Rynek, 12, 11-18.kowalik_MiR_12_2016.pdf
- Kowalik I., Danik L., 2016, Międzynarodowa orientacja przedsiębiorcza jako czynnik wczesnej internacjonalizacji MSP, Marketing i Rynek, 7, 24-30
|
|
|
|
|
|
|
|