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Instytut Międzynarodowego Zarządzania i Marketingu : Entrepreneurial marketing and accelerated internationalization of new ventures. National Science Centre, Poland, no. 2015/19/B/HS4/01728
Instytut Międzynarodowego Zarządzania i Marketingu
 

 Entrepreneurial marketing and accelerated internationalization of new ventures

 
​Project financed by National Science Centre, Poland, no. 2015/19/B/HS4/01728


 

The project aims at exploring the entrepreneurial marketing concept within the sphere of international entrepreneurship. The knowledge from the field of international marketing and entrepreneurship will be broadened thanks to the analysis of the entrepreneurial marketing concept and development of a model of its antecedents, characteristics and outcomes.  The empirical research, conducted in 2017-2018, is aimed at exploring the application of entrepreneurial marketing concept by the international new ventures originating in three European coun​tries. In this part of studies, individual interviews with INVs’ representatives will be conducted, with the main aim of operationalizing the entrepreneurial marketing concept and exploring the application of EM tools. Moreover, quantitative research of the Polish SMEs will be carried out, to confirm the relationships described in the conceptual model. 

Our publications from the scientific project/Nasze publikacje z projektu badawczego: 


 
 
 

 Project team

 
 

 RESEARCH PARTNERS

 
​Barbara Francioni, PhD​
Department of Economics, Society and Politics 
University of Urbino Carlo Bo

 

 Contatcs

 
Address:​
Szkoła Główna Handlowa w Warszawie
Kolegium Gospodarki Światowej
ul. Madalińskiego 6/8 bud. M
02-513 Warszawa
Poland 

Tel. 22 564 93 61
Fax 22 646 61 15 
E-mail: Izabela.Kowalik@sgh.waw.pl